The Science of Social Media

91: Your Personal Brand: Why It's The Most Important Career Asset You Own

04.23.2018 - By BufferPlay

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Did you know it takes less than two-tenths of a second for an online user to form a first opinion about your brand based on social media?

Or that 77% of recruiters use search engines to learn about candidates? And of those researching candidates online, 35% eliminated a candidate from consideration based on information found online.

Your personal brand is the most important career asset you own. We're talking all about personal branding and how you can succeed in today's competitive market.

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