Hey Product Bosses, is the end-of-year hustle already making you anxious? Are you stuck wondering, "What do I sell? When do I sell it? What do people want?" We hear you! That’s why we’ve got a must-listen episode for you today that's all about nailing down your year-end marketing plans. Trust us, now is the best time to strategize! September is the perfect time to hit the drawing board, and we're providing you the ultimate tool to support your strategy—an entire year's worth of selling cycles, available as a free download. Just go to theproductboss.com/sellingcycle. This invaluable resource will set you up for total clarity on when to market specific products and when to clear out your inventory. In today’s episode, we'll walk you through the selling cycles for September, October, November, and December. We’re going to be your navigators, guiding you to perfectly timed promotions and inventory clearance so that you can generate the revenue you’ve been aiming for all year long. Resources:Successful product bosses know that the key to a successful holiday season is preparing their promotions now. Join us for our five-day Rock Your Holiday Promotions Challenge kicking off September 12th and let us help you craft a plan that gets results! Sign up at rockyourholidaypromotions.com today!

 Connect:Website: theproductboss.com
Mentioned in this episode: HubSpot Get started for free with HubSpot CRM! The Product Boss HubSpot CRM Creator Science Listen to Creator Science, hosted by Jay Clouse. Creator Science

506. Your Year-End Marketing Plan

A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life.

Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge  - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. 

The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life.

As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs.  Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com

Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include:  Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more.
Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world?  Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.

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Welcome back, Product Bosses! Today's episode is packed with practical insights as we dive into a coaching session with Claudia, the innovative owner of SHIFT. Claudia's unique blend of hospitality experience and a commitment to sustainable, ethical products has begun to make waves in the B2B market. Claudia's recent marketing strategies have shown promising results, but they're also proving to be quite time-consuming. In this session, we'll explore how to amplify what’s working and streamline her efforts to maintain momentum without monopolizing her time. Our focus will be on direct communication with customers, highlighting unique selling points, and carving out a distinct niche in the market. Join us as we unpack strategies to make your business stand out, speak directly to your core audience, and enhance your operational efficiency. Whether you’re in B2B or B2C, the insights from today’s discussion will help you refine your approach and accelerate your growth. Resources:Support Claudia’s business at wearshift.coFollow SHIFT on Instagram: @wearshift.coAre you a product-based business owner already generating over $100,000 in revenue? It’s time to catapult your business into the million-dollar league! Join our exclusive FREE Masterclass, Your 3-Step Framework to Build a Million Dollar Product-Based Business in 2024, where you'll learn the proven strategies that have helped countless businesses scale up, increase profits, and streamline operations. Break away from the daily grind and focus on what you truly love. If you’re ready to upgrade your strategy and drive your business beyond the multi-six-figure mark, secure your spot now at theproductboss.com/provenpath. Make 2024 your breakthrough year!
Connect:Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 LatinX Listen to LatinX In Power wherever you get your podcasts. LatinX in Power

586. "If they can buy what I sell from the big guys, why would they buy from me?" | Coaching Session

Are you ready to unlock the secrets of a successful mindset? In today’s episode, we’re delving into the powerful impact of mindset on business growth. We're sharing insights from a recent coaching session with one of our Inner Circle Masterminders, a successful entrepreneur experiencing phenomenal growth but struggling with balancing opportunities and potential risks. We believe that our mindset can often be the biggest bottleneck to our success and growth. We're committed to working on it daily, and we understand the importance of combining mindset shifts with effective strategies and actions. Today, we explore how to overcome the fear of missed opportunities and focus on what truly aligns with our values and goals. In this episode, we discuss how to approach decisions with the end result in mind, whether it's about growing your revenue, expanding your reach, or prioritizing your well-being and family time. My goal is to guide you in navigating the tough choices and realizing your dream outcomes while staying true to what's most important to you. Resources:Are you a product-based business owner already generating over $100,000 in revenue? It’s time to catapult your business into the million-dollar league! Join our exclusive FREE Masterclass, Your 3-Step Framework to Build a Million Dollar Product-Based Business in 2024, where you'll learn the proven strategies that have helped countless businesses scale up, increase profits, and streamline operations. Break away from the daily grind and focus on what you truly love. If you’re ready to upgrade your strategy and drive your business beyond the multi-six-figure mark, secure your spot now at theproductboss.com/provenpath. Make 2024 your breakthrough year!

 Connect:Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode: Hubspot Get started for free with Hubspot CRM HubSpot 2024 LatinX Listen to LatinX In Power wherever you get your podcasts. LatinX in Power

585. Cracking the Secret to a 6-7 figure business - A strategy I gave to one of my mastermind members

Welcome back, Product Bosses! Today, we're diving into an exciting coaching call with Virginia from Swoop, who has impressively turned her side hustle into a thriving quarter-million-dollar business. Now, she's setting her sights on doubling her revenue this year. But with great growth comes great challenges. In this episode, we'll explore the complexities that come with scaling a business. Virginia, a dedicated student of our Multi-Stream Machine and a new member of our Inner Circle Mastermind, is facing hurdles that many of you might find familiar. We'll discuss what strategies are no longer serving her and how to adjust her approach to meet her ambitious revenue goals. Join us as we delve into actionable insights and tailored advice that can help any entrepreneur looking to scale efficiently. Whether you're aiming to break your first half-million or simply streamline your operations for better growth, this session will provide you with the tools and inspiration you need to push your business forward. Resources:Support Virginia and Swoop at wearswoop.comFollow Swoop on Instagram: @wearswoopReady to make the revenue you want in your business by knowing the right products to put in front of your customers at the right time? Grab your free Selling Cycle now!Are you a product boss navigating the challenging waters of scaling your business from six to seven figures? Feel like you're building a castle on top of shaky foundations? You're not alone. In our Inner Circle Mastermind, you'll find the strategic support and community you need to solidify your business's foundation and keep scaling smoothly. This is your chance to connect with like-minded entrepreneurs who understand your journey and challenges. We're currently accepting applications for a limited time. Don’t miss out—once spots are filled, you’ll have to wait for the next cohort. Applying is quick and easy, taking just about five minutes here. We're excited to review your application and hopefully welcome you into our thriving community!

 Connect:Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode: LatinX Listen to LatinX In Power wherever you get your podcasts. LatinX in Power Hubspot Get started for free with Hubspot CRM HubSpot 2024

584. "My business is at a crossroads. How do I push it to the next level?" | Coaching Session

Life and business are unpredictable. We often base our expectations of the future on past experiences, which can limit our perspective and hinder our progress. Today, we'll explore the critical shifts in mindset necessary to overcome these barriers. Learn from the journey of a fellow entrepreneur who transformed her consulting firm from a stagnant half-million-dollar business into a thriving multi-million dollar empire. Discover how challenging financial fears and investing in strategic growth can not only change your trajectory but also provide you with invaluable lessons on leadership and resilience. We'll share these insights to help you break through your own growth barriers. Whether you're struggling with self-doubt, financial constraints, or the daunting task of scaling your business, today's discussion will equip you with the tools and mindset shifts needed to step into your potential and achieve remarkable growth. Join us as we unpack the three pillars that can help you move beyond historical constraints and embrace the opportunities that await in the unpredictable journey of entrepreneurship. Resources:Are you a product boss navigating the challenging waters of scaling your business from six to seven figures? Feel like you're building a castle on top of shaky foundations? You're not alone. In our Inner Circle Mastermind, you'll find the strategic support and community you need to solidify your business's foundation and keep scaling smoothly. This is your chance to connect with like-minded entrepreneurs who understand your journey and challenges. We're currently accepting applications for a limited time. Don’t miss out—once spots are filled, you’ll have to wait for the next cohort. Applying is quick and easy, taking just about five minutes  here. We're excited to review your application and hopefully welcome you into our thriving community!
Connect:Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode: LatinX Listen to LatinX In Power wherever you get your podcasts. LatinX in Power Hubspot Get started for free with Hubspot CRM HubSpot 2024

583. The secret I used to go from being $50k in debt to generating over $10M in revenue

Welcome back, Product Bosses! In this episode, we're tackling a common challenge that many of you face: scaling your business while managing the workload effectively. How do you grow without becoming overwhelmed by the increased demand and complexity? Join us as we dive into a coaching session with Suzanne, a talented ceramic artist who caters to high-end clientele. Suzanne has made a name for herself by working with local restaurants and collaborating with renowned artists. Now, she's ready to take the next step—reaching her customers directly and expanding her brand's presence without compromising her craft or personal touch. We'll explore strategies for scaling operations, enhancing customer engagement, and fine-tuning product offerings to meet market demands. Whether you're a solo entrepreneur or running a small team, today's insights will help you navigate the challenges of growth and maintain your creative integrity. Resources:Support Suzanne at suzannekumar.comFollow Suzanne on Instagram: @suzannekumarceramicsJoin our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to break through to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.

 Connect:Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode: LatinX Listen to LatinX In Power wherever you get your podcasts. LatinX in Power Hubspot Get started for free with Hubspot CRM HubSpot 2024

506. Your Year-End Marketing Plan

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