#016 Zuleyka Strasner, Founder of Zero

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Zuleyka Strasner is the Founder and CEO of Zero, the first 100% plastic-free online grocery store (@zerogrocery_  and www.zerogrocery.com)… use the code HERHUSTLE for one month FREE membership.   Zuleyka takes us through the early stages of Zero, where she growth hacked her way into 100+ people’s homes and became their personal shopper, delivering groceries and replacing everyday items with ones that were plastic free. Paired with Zuleyka’s Venture Capital experience, this early user research grounded Zero in data about how people operate at home and how to change customer habits. Flash forward through 283 pitch meetings, Zero is now the fastest growing sustainable online store and Zuleyka’s team is not stopping until every American has the option to shop plastic-free at their chosen price point. Cookies in glass jars? Wax-paper wrapped cheese? Bamboo and banana leaves as packaging? We are here for it all and so should you be-- global plastic usage is damaging out planet and our health, and Zero is one way to start reducing your plastic footprint.  This is Episode 16 with Zuleyka Strasner and Zero is Her Hustle!