Leveraging Content Creation to Build Your Extension Clientele

In this episode of the Empowered Stylist Podcast, host Angie Mamone discusses strategies for hairstylists aiming to grow their extension clientele without already having a large customer base. Angie emphasizes the importance of creating engaging content as a pivotal step towards establishing oneself as a leading expert in hair extensions. She recommends finding a model to work with, documenting the entire hair extension process, and sharing this content, particularly videos and before-and-after photos, on social media and other platforms. Angie advises on the practicality of utilizing tripods or having someone film the process to enhance content quality. The episode further touches on how such content can boost visibility, engage audiences, and ultimately, contribute to the growth of the stylist's business. Lastly, Angie encourages hairstylists to conduct model calls to generate a pool of content that showcases their expertise and the transformational power of their services.

00:00 Introduction to Content Creation for New Stylists

00:38 The Importance of Content in Building Your Clientele

01:40 Practical Tips for Generating Content Without Clients

02:26 Maximizing Model Sessions for Content

02:53 Leveraging Social Media and Photography

04:56 The Mutual Benefits of Model Calls

05:33 Conclusion and Call to Action

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