You can't create content that meets your goals if you don't have goals worth meeting...

In this episode, Cass goes off on the vague-ass goals that keep smart coaches stuck, unmotivated, and half-assing their content. If you’ve ever said, “I just want more clients” — she’s calling you out (lovingly, but firmly).

Inside:

• Why “more” is the weakest goal you could set (and what to say instead)

• The link between low standards and low sales

• How to reverse engineer your content to match your income goals

• The real reason you’re feeling unmotivated in your business right now

• What happens when you actually raise the bar and don’t hit it — and why that’s still a win

  
  

This is your no-fluff, no-woo reminder that setting a specific, scary, powerful goal matters more than you think — because it makes your content actually work.

Follow Cass on IG:

⁠https://www.instagram.com/cassklass_/⁠

Work with Cass:

The Drop:⁠https://cassklass.com/drop⁠

The Edit: ⁠https://cassklass.com/edit⁠

Private: ⁠https://cassklass.com/private⁠