<p>Founders often feel pressure to comment on trends or post constant opinions online. But the most valuable thing you can share is what you know best: your own product. This episode explains why talking honestly about what you’ve built builds more trust than chasing visibility, and how staying focused leads to more meaningful content — and real connections with your audience.</p>

Founders often feel pressure to comment on trends or post constant opinions online. But the most valuable thing you can share is what you know best: your own product. This episode explains why talking honestly about what you’ve built builds more trust than chasing visibility, and how staying focused leads to more meaningful content — and real connections with your audience.

004 — Founders, You Only Need to Be an Expert in Your Own Product!

Hey, we're Matt and Sophie — the husband-and-wife team behind Chief Studio, a product marketing agency and consultancy for B2B software companies. This podcast is about the real work of marketing B2B SaaS. We’ll talk through what we’ve learned from helping SaaS teams improve their messaging, rethink their positioning, and market their products in a way that feels clear and true to what they do. You can expect straightforward conversations, practical advice, and honest perspectives on the common challenges we see in B2B SaaS marketing. Whether you’re a founder, a marketer, or just figuring this stuff out, you’re in good company.

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004 — Founders, You Only Need to Be an Expert in Your Own Product!

004 — Founders, You Only Need to Be an Expert in Your Own Product!