In our first-ever Tactical Tuesday episode, Sam welcomes Vivien Maron, an expert in recruitment, to discuss the intersection of recruitment and ChatGPT. Vivien emphasizes the struggle in finding great talent, which has led recruiters to focus more on developing business and client relationships. It’s in this context that the concept of Most Placeable Candidate (MPC) Marketing becomes essential.

Vivien also reveals a shift in attitude towards ChatGPT, encouraging listeners to have conversations with it and allow it to iterate instead of treating it solely as a search engine. She provides examples of how ChatGPT can be utilized, such as writing LinkedIn posts and creating email campaigns and highlights the importance of providing feedback to ChatGPT to improve depth and quality in an attempt to address some common challenges in enhancing engagement in email outreach.

AI is a tool that’s here to stay. Using it tactically to improve workflow and challenging functions is something that companies need to embrace.

Link to ChatGPT prompts used during the episode: https://docs.google.com/document/d/10U9aCmdmGVWTMdTr-RXRDv60lPJbVfFbh24tn_B-nLw/edit?usp=sharing