Many of us are familiar with the phrase, Business as Usual. It’s a phrase that has survived many decades, but I am here to announce to you that the era of business as usual is gone, we’re now living in the age of Business Unusual. We live in a world of uncertainty, disruption, and black swan events, and so to thrive the people we lead and our demand more than business as usual, they demand that we lead in an unusual way.

Today’s conversation will open your eyes to the tools that will help you build a resilient business - one that is built on trust, an engaged and fulfilled workforce, and the brand values that can empower you to craft resonant communications and relationships. I am joined by Nathalie Nahai, author of Business Unusual. 

Check out the resources below from Nathalie Nahai

Resources:

• Book: Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience

• Book: Webs Of Influence: The Psychology of Online Persuasion

• Podcast: The Hive Podcast

• Tool: TheValuesMap.com

Social media handles:

• Twitter @nathalienahai
• LinkedIn https://www.linkedin.com/in/nathalienahai/
• Instagram @behind.the.hive