We have the QUEEN of social selling on today's show - the one and only Jill Rowley. This was Jill's first podcast on the topic of partnerships and it was a gem.

Jill unpacks the need for partner programs to focus less on attaching yourself to an ecosystem and how to create your own. Plus, you get to hear the stories of how Eloqua creating the Marketing Automation category and how their first partners were created. 

Ecosystems are required for partnerships to thrive - Jill shares some timeless tactics for how to create yours. 

And from the lens of a sales professional, you're going to love her take on how to get the most out of your partner program. 

This episode is sponsored by Crossbeam. Crossbeam is a partner ecosystem platform. It acts as a data escrow service that finds overlapping customers and prospects with your partners while keeping the rest of your data private and secure. Sign up for free at Crossbeam.com