The Cause Cafe Podcast

019: Donor Cultivation Through Connections


Listen Later

SHOW NOTES

There are so many businesses that want to give 1% of their profit back to nonprofits but you have to cultivate a relevant relationship and then ask them for it. Sounds simple right?

It is simple.

“A great way to approach a business would be, ‘We love what you do! Can you help us out?’”

Matt should know, his Bonjoro app can take you from “ZERO TO HERO” in donor cultivation with three simple steps.

1) Connect your Bonjoro to your CRM.

2) As soon as you are notified that an online donation has been made via your smart phone, immediately *record a Bonjoro customized, video from the same phone.

3) Push send and be prepared to be amazed! You’ve now created a super fan.

You no longer have to send that tired, old welcome (or thank you) email to your donors.

A Bonjoro video email is SO much more effective in cultivating donors. And, Bonjoro is set up so that it isn’t a big drain on your time.

Melanie has been using Bonjoro at The House of Refuge for 90 days. She reports her results as follows:

  • Sent 211 thank you videos from the app
  • Open rate – 72% (that’s insane)
  • View rate – 53%
  • Reaction rate (thumbs up) – 25%
  • CTA Click Through (newsletter sign up) – 10%

Matt has graciously provided a link so that The Cause Café podcast listeners will get a discount off of the already ridiculously low monthly fee of (VALUE ALERT) $25.

The monthly fee includes:

  • unlimited Bonjoro videos
  • custom branding
  • single call-to-action option
  • CRM integration
  • access to the stellar Bonjoro staff to assist you
  • admin features

This is a no-brainer friends!

We don’t allow just anyone to come into The Cause Café to talk about their products unless we’ve used them and love them.

So, follow this link for a discount and a 14-day free trial!

CLICK HERE FOR FREE TRIAL

If you have any questions for Matt he can be reached at [email protected] For questions about how Melanie's been using Bonjoro or digital marketing for nonprofits, contact Melanie at [email protected]

Thanks for tuning in!

*Bonus Tip*

**Don’t get caught in the trap of thinking that your videos need to be staged Hollywood-style. Take your video anywhere, at anytime so that your donors see that you are real and authentic. Trust us, they are not interested in polished “you” instead they are interested in the fact that you took time to thank them right away. It works!

 

 

 

 

...more
View all episodesView all episodes
Download on the App Store

The Cause Cafe PodcastBy Christine Bowman and Melanie Moscicki