Wondering how you can take a niche skill and turn it into a business?  You might think making leather bags isn’t about tech, but . . . 

Tiffany is the founder of Heist, an artisan provider of handmade leather bags and jewelry, made right here in Miami's Little Havana neighborhood.

We covered how Tiffany taught herself to code so she could make an initial website and how she learned the ins and outs of selling on Etsy.

How she’s handling the challenge of getting traffic to her website and how to price her products premium in a world of cheap competitors.

How she’s thinking about the challenge of growing from a one-woman show to a scalable business.

We covered a broad list of business challenges applicable whether you’re in a 9-5 and thinking of doing your own thing or already working for or leading a startup of your own.  

Her path to being an entrepreneur

1:45 - How Heist came to be and her gradual process of becoming an entrepreneur

5:15 - Times when she thought maybe it wasn’t a good idea

6:00 - Advice to someone looking to do their own thing

The Business

7:30 - How Heist makes money

11:00 - How getting started on Etsy helped her business take off

11:45 - Advice for getting started on Etsy

15:30 - Talking about her hand-crafted bags and how she differentiates them

17:30 - How she decided on her prices and what it would take to double them

19:00 - Selling wholesale vs retail

20:00 - How she has thought about scaling her business

Closing questions

21:30 - Pros and Cons of doing business in Miami

23:00 - Habits & routines

24:00 - Book recommendations

26:00 - How she’d start a business with $500 if she were brand new to Miami and didn’t know anyone

Mentioned in this episode

The E-Myth

Rework

Essentialism

The Miami Flea