In this episode, Jules White addresses the common question of whether SEO is still a valuable strategy for small businesses in 2024. She delves into the misconceptions surrounding SEO and its relevance in the age of AI-powered search.

Jules explains the power of SEO in building a sustainable, long-term marketing strategy that drives organic traffic and conversions to your website. She shares compelling statistics on search engine usage and highlights the benefits of ranking high in search results.

Key Takeaways:

• Understanding SEO's Value: Learn how SEO can provide a better return on investment compared to paid advertising and social media.
• Dispelling Misconceptions: Discover why SEO is not expensive, outdated, or too difficult for small businesses.
• Keyword Research Essentials: Understand the importance of identifying the right keywords to target, including seed keywords and long-tail keywords.
• Optimising Your Website: Get practical tips on how to optimize your website for both traditional search engines and AI-powered search.
• Getting Started: Learn how to use free tools like Google Search Console and Google Analytics to gain insights into your website's performance and identify areas for improvement.

Whether you're new to SEO or looking to refine your strategy, this episode will equip you with the knowledge and confidence to make informed decisions about your website's future.

Bonus Resources:

• Download Jules' free SEO checklist
• Get your free guide to discovering your core topics
• Book a Power Hour with Jules for personalized guidance

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