The Marketer Whisperer

023 Battling the "sample of 1 " in brand decisions


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In this episode, I'm going through the oh-so frustrating classic "sample of 1" (or n=1) we frustratingly encouter too often in our marketing job.

It's a deadly thing that leads to decisions based on personal anecdotes instead of real consumer insights. Many marketers have even said to me "oh that's a classic"....shocking all of us have experienced it!!

I'll provide you with 5 tips for marketers to push back against individual biases overruling research.


And more good stuff for you:

Website⁠www.startingblockscoaching.com⁠

UPON community for marketing leaders ⁠here⁠ !

For support with coaching, facilitation, workshops and more, find me on ⁠LinkedIn⁠ !

⁠Free resources⁠ to downloads right here!

Speak soon !

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The Marketer WhispererBy Magali Leroux