Townsend Institute Podcast Series

023 | Patti Cotton: Defining Your Ideal Client


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Patti Cotton, Founder and CEO of Cotton Group, LLC, is a sought-after leader and strategist whose background includes more than 25 years of multi-cultural leadership experience around the globe, in the areas of diplomatic relations, philanthropy, public relations, and communications. Through her signature 360˚Leadership brand, Patti works with executives, business owners, and other chief decision-makers to engage, elevate, and equip them for greater leadership and outcomes. She also provides training, facilitation, workshops, and retreats in such areas as actionable strategic planning; critical communications and conflict management; taking purpose to make impact; breaking through immunities to change; and other leadership-related topics. She leads groups in the Townsend Leadership Program and she is a beloved professor in our Executive Coaching and Consulting Program.

Website: patticotton.com/


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The Townsend Institute at Concordia University Irvine offers fully accredited online graduate degrees and professional certificates in three content areas: Organizational Leadership, Executive Coaching and Consulting, and Counseling. Experience transformational education that operates at the crossroads of competence, character, and connection through the Townsend Institute’s life-changing counseling and leadership programs. To find out more, visit our website at ⁠www.cui.edu/townsend⁠

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Special thanks to Concordia University Irvine alum Godesulloh Bawa for the TIPS podcast music.

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Townsend Institute Podcast SeriesBy Townsend Institute