The Website Success Show: Website & SEO Tips for Beauty, Health & Wellness Businesses

030: 3 Quick Tips To Increase Website Conversions


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In this episode, Jules White shares three essential tips for improving your website's conversion rates by enhancing key areas such as the hero section, call-to-action (CTA) buttons, and simplifying user actions.

Jules explains why the hero section—what visitors see before they scroll—is prime real estate for grabbing attention. She outlines how you can make it more compelling by focusing on clear messaging, impactful visuals, and trust-building elements near the call-to-action buttons.

Key Takeaways:

  • Optimising the Hero Section: Learn why it's crucial to communicate what you do, how you'll improve visitors' lives, and what steps they need to take—all in the first section of your website.

  • Enhancing CTA Buttons: Discover how small tweaks like adding directional cues and using benefit-driven language on buttons can encourage action and boost conversions.

  • Effective Use of CTAs: Understand the importance of limiting CTAs to one or two per page to avoid confusing visitors and maximise the likelihood they'll take the desired action.

If you want to improve your website’s performance and encourage more conversions, this episode is packed with actionable tips!

Helpful resources:

  • Episode 007: 7 Simple Steps to Boost Your Website Traffic with SEO
  • Free Beginner's QuickStart Guide to SEO
  • Book a Discovery Call with Jules

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Ever feel like your business should be easier to find on Google?

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A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

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The Website Success Show: Website & SEO Tips for Beauty, Health & Wellness BusinessesBy Jules White: Website & SEO Marketing Consultant