For many women, the idea of buying a sex toy for themselves is embarrassing. You feel exposed when walking into a shop filled with phallic accessories, and wonder what the heck you are doing there. While many of these toys are supposed to be geared towards women, it becomes clear pretty quickly that despite the pink glitter that’s been slapped on it, these products were not created by or for females.

That's where Crave founder Ti Chang comes in. For the past nine years she’s been working to break the stigma of sex toys by combining them with something classic: jewelry. Chang's vision is to make adult toy products geared towards women that feels luxurious, while also removing the stigma that surrounds the often taboo products.  

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