Jeffrey Masson, New York Times Bestseller, had no intention of writing some of the most popular books about animal compassion, communication, and the truth about farm animals, but life had a powerful plan for the man of many talents.

At nearly 80 he is passionate about both raising awareness about compassion to animals and being vegan. The two perfectly go hand in hand.

His first glimpse into his destiny as an outspoken advocate for animals was when he wrote, When Elephants Weep: The Emotional Lives of Animals.

This national bestseller exploring the complex emotional lives of animals was hailed as "a masterpiece" by Elizabeth Marshall Thomas and as "marvelous" by Jane Goodall. The book explores dancing squirrels to bashful gorillas to spiteful killer whales, taking readers on an emotional roller coaster ride.

As a result of writing When Elephants Weep, Jeffrey became vegetarian. But more was in store for Jeffrey.

http://jeffreymasson.com/

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