Imagine losing 40 properties — yet somehow boosting your revenue by 60%. That’s exactly what Tom Goodwin, owner of Mountain Laurel Chalets, pulled off. He’ll share the surprising strategy behind this risky move that redefined his business. This is a business that’s survived fires, recessions, and the challenges of a fast-changing industry. So, what’s kept Tom steady through it all? A set of values passed down through generations—and a commitment to creating something no tech-driven rental giant can touch. Today, we’ll explore Tom’s journey from outsider to Gatlinburg local and his bold new project that might just be the key to the future of vacation rentals.