Copy That Pops: Writing Tips and Psychology Hacks for Business

043 - The More We Tell Stories, The More Relatable We Become with Stephen Dela Cruz


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3 reasons people don't buy from you, create your story, and figure out your “why” in what drives you towards accomplishments in life and business.

Stephen Dela Cruz and I talk about the importance of achieving success with significance, and why building connections and vulnerability with others is so valuable. 

A few exciting highlights include:

  • The importance in relating to your business and/or what you’re selling
  • 3 reasons why people buy or don’t buy
  • Significance of building connections and rapport with others
  • Finding a real core behind your ‘why’ in what you do, and tips on creating your story
  • Brief introduction of the special edition mini-series episodes for this month!

More: Shownotes for The More We Tell Stories, The More Relatable We Become with Stephen Dela Cruz

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Copy That Pops: Writing Tips and Psychology Hacks for BusinessBy Laura Petersen, M.A.E.D.

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