Did you know that our Chief of Operations Celene has a six-tab spreadsheet dedicated to her gardening?

There's no set-it-and-forget-it attitude or guesswork when it comes to her veggies, and there shouldn't be when it comes to your marketing strategy. Sure we love a #failfast attitude, but you have to fail with a focus.

In this episode of D.A.R.T, Celene and I are comparing creating a marketing strategy that works to one of our all-time favorite hobbies — gardening.

A GOOD marketing strategy matches your product with the people who can't live without it. A GREAT marketing strategy is monitored regularly to make sure that the right pieces are in the right places and moving forward in the right place.

Tune in to learn why your marketing strategy should be: Cyclical and iterative Focused on the elements you CAN control Planned with the end goal clearly defined