Let’s step inside the world of professional services marketing, a space where brand recognition is high, strong executive relationships matter, and knowledge is key. It’s a world where the lines between selling and consulting blur, and understanding the true value of marketing can be a unique challenge.

Where does marketing fit when consultants are also driving sales? What happens if marketing stops? And can marketing truly be a competitive advantage in this space? In this episode, you can listen more about the role of marketing in a unique environment: a Big Four professional services firm.

Our guest, Matti Salakka, Senior Manager, Digital Marketing Lead at KPMG, will share insights on marketing in a high brand awareness environment. Currently, he leads marketing at KPMG Finland, where he has been working for around six years. Prior to joining KPMG, he focused on the digital landscape within a technology company.

In this episode, you will hear more about marketing and the importance of brand in professional services. Professional services firms are often seen as content powerhouses. You’ll hear more about whether this provides a unique advantage and how it translates to marketing success. When everyone has access to great content, how do you truly stand out?