Have you ever thought about creating a physical product? The task seems a bit overwhelming to most of us. Today’s guest took the overwhelming tasks of product creation to a whole new level. Not only did she hone in on her target customer, but she ran a successful Kickstarter campaign to validate her idea! Simply brilliant! 

Today, we are talking with Mariah Clark. She’s been designing bags for more than 6 years and prior to that, she has spent more than 25 years working with yarn. She has a degree in Apparel Design from Virginia Tech and she even spent time in Paris, studying couture sewing! She is the owner of Stitch Amour, a brick and mortar yarn shop in Waynesboro, VA. Her new venture is Laurie Laine knitting bags. She’s here today to talk about the design process, the Kickstarter campaign and the popular Duo bag!

 Listen to the episode as Kara and Mariah discuss:

• How Mariah went about getting feedback on her bags
• The development process behind the Duo bag from Laurie Laine
• The target market for her bag and why that was important
• What makes her bag different
• How she decided to use Kickstarted to test the validity of her bag
• Her best practices for running a successful Kickstarter campaign
• How she systematizes her processes to accomplish her goals
• Why knowing your customer is important

 

You can pre-order the Duo bag at www.laurielaine.com.

Facebook/laurielainebags

Ravelry/laurielaine

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