Our guest today is Edward J. Zuckerberg, father of Mark Zuckerberg, creator of Facebook. In this episode, Edward will talk about the growing need for social media and technology in the dental industry.

Edward graduated from the NYU College of Dentistry in 1978. He owned his own practices in Brooklyn and Dobbs Ferry, NY from 1979-2013, and has always been an early adopter of technology. Dr. Zuckerberg now regularly lectures on a national and international level. He speaks about technology integration, social media marketing, and online reputation management for dentists. He also consults privately with dental practices, advises dental/medical technology startups, and treats patients part-time in Palo Alto, California.

Mentioned in This Episode

● Dr Zuckerberg’s dentist page - Painless Social Media

● Data analysis tool - Call Sumo

What you will learn:

● What’s going on in the dental industry (2:53)

● Biggest challenges being faced

● How to offset people’s thoughts and fears (7:34)

● What kind of measures do dentists have in place?

● Using social media to make patients aware of protocol

● Has the dental industry been slow to adopt new technologies like social

media? (11:40)

● All dentists have different comfort levels when it comes to technology

● Technology has proven to be worth the money

● Winning the patient over using technology and social media (26:54)

● Recognizing your target market

● The power of Facebook check-in

● Facebook lead generation - how a dentist can use leads to their advantage

(47:28)

● Is social media the best way for dentists to grow their practice and attract more

of the right clients in 2021? (49:53)

● Using social media effectively

Dr. Z Mentality - Quotes From the Show

“People don’t wanna sit in a dental office a minute longer than they have to”

“Sharing is an incredible, underutilized dynamic that most dentists don't realize is the most

powerful tool in social media”

“SEO and social media are both part of the puzzle that every dental practice and every small

business has to be involved with”