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In this episode, Karen sits down with James Sturdy, the creative force behind Yorkshire Handmade Pies and Homemade Pizza Club. From touring as a musician to running one of the UK’s fastest-growing e-commerce food brands, James shares his unexpected journey into entrepreneurship, the challenges of scaling a handmade product, and why customer experience remains front and centre.

They chat about:

• What sparked the move from music to pies
• Building trust with customers online
• Supporting British farmers and local supply chains
• The power of live chat in growing an e-commerce brand
• Balancing tech, logistics and human connection

This is a story about passion, resilience, and never compromising on quality. If you run a product-based business or care about standout service, you’ll love this conversation.

For more information on what we do, please visit https://www.livechatfactory.live/

The Live Chat Factory Podcast is edited with finesse by Mike Roberts of Making Digital Real 🎙️