Drop The Mic with Jason Hunt

076 | Goodbye Newsletter, Hello Audience - with Meera Kothand

Listen Later

Your traditional newsletter could be holding your email engagement back! Our guest today is Meera Kothand, an email marketing strategist and 3X Amazon bestselling author. She is the publisher of an award-winning site listed in the top 100 sites for solopreneurs in 2020, 2018, and 2017. She also released the popular CREATE Planners.

Using her unique and profitable email system and ADDICTED business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius.

Mentioned in This Episode

  • Meera’s website
  • Meera’s email course

    • What you will learn:

    • Changes in email marketing over the last 5 years (4:50)
    • From linear buying funnel to brand ecosystem
    • Traditional vs non-traditional newsletters (7:35)
    • Pushing the boundaries with single-focus emails
    • Does consistency matter? (14:43)
    • Standing out from the noise and building trust
    • Proper use of a nurture sequence (18:16)
    • Focusing on the end goal
    • What do people need from you?
    • Don’t be scared of email marketing! (22:25)
    • Building an email list (25:02)
    • Go where your audience is
    • Be ready to accept them

      • Meera Mentality - Quotes From the Show

      “Newsletters are useful for sure, but they don’t really help with brand reinforcement”

      “The first 24-48 hours is when someone is the most engaged with your brand”

      “It’s your job as a business owner to empower (your audience) and get them ready to say yes”

      ...more
      View all episodesView all episodes
      Download on the App Store
      Drop The Mic with Jason HuntBy Jason Hunt
      • 5
      • 5
      • 5
      • 5
      • 5

      5

      2 ratings

      More shows like Drop The Mic with Jason Hunt

      View all
      Stuff You Should Know by iHeartPodcasts

      Stuff You Should Know

      78,338 Listeners

      The Ramsey Show by Ramsey Network

      The Ramsey Show

      39,012 Listeners

      Grow My Accounting Practice | Tips for Accountants, Bookkeepers and Coaches to Grow Their Business by Mike Michalowicz

      Grow My Accounting Practice | Tips for Accountants, Bookkeepers and Coaches to Grow Their Business

      84 Listeners

      All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

      All-In with Chamath, Jason, Sacks & Friedberg

      9,902 Listeners

      The "What is Money?" Show by Robert Breedlove

      The "What is Money?" Show

      664 Listeners