How to Start a TPT Store from Scratch (Even If You're Totally New!)

If you lost your TPT store today - or you’re starting one from scratch - what would you do first? In this episode, Lindsay walks you step-by-step through exactly what she would do to build a thriving TPT business from the ground up. Whether you’re brand new or feeling stuck with just a few products in your store, this episode is packed with strategy, encouragement, and actionable next steps to get you moving forward fast!

In this episode, we’ll discuss:

(0:00) Where to Begin (Hint: Not With a Logo!)

Lindsay explains why branding shouldn’t be your first step - and what to focus on instead if you want to make sales quickly.

(2:12) How to Build a Simple, Cohesive Brand

Learn how to pick high-contrast colors and easy-to-read fonts that make your resources recognizable and repeat-purchase-worthy. Coolors is a great tool to use when looking for branding colors.

(3:22) The Most Important Thing: High-Quality Products

Discover the fastest way to get started with product creation (even if you’re not in the classroom right now) and why quality always wins. Check out my free training to get you started.

(5:00) The Power of Keywords & How to Use SellerSpy

Lindsay shares her go-to strategy for getting your products found in search and explains why TPT is not too saturated. Want even more insight? Check out my interview with Colleen Swanzey, the creator of SellerSpy!

(6:13) Creating Scroll-Stopping Visuals

From cover photos to thumbnails and previews, Lindsay teaches you how to stand out and stop the scroll with professional, eye-catching images.

(9:00) Why You Need a Mentor (and Why Free Isn’t Always Better)

Lindsay gets real about the importance of investing in yourself and explains how mentorship and feedback make all the difference in success on TPT. 

Resources Mentioned:

• Teachers Pay Teachers
• Coolors
• Check out my free TPT training
• SellerSpy
• Check out my interview with Colleen Swanzey
• Canva

Connect with Lindsay:

• Instagram: @lindsaybowden
• YouTube: Lindsay Bowden YouTube Channel
• Website: www.lindsaybowden.com