In today’s show, Carol interviews LinkedIn Guru, Melissa Henault.

Melissa started her online business as a side hustle while she was working as a medical director in a pharmaceutical company. And incredibly enough, she managed to generate a six-figure income while doing so. 

In Spite of this incredible success, and in spite of hating every minute of her corporate job, Melissa was recalls how she stuck on to her job as she was afraid of venturing into an unconventional profession. In this segment of the show, we discuss how folks on the outside have preconceived and wrong notions about network marketing.

Finally, Melissa decided to bite the bullet...and she chucked her corporate job to don the hat of a full-time network marketer and online business owner. And this is when she started pursuing LinkedIn relentlessly.

So, what makes LinkedIn such a great platform for B2B marketing? Aren’t you better off building a presence on larger platforms like Facebook and Twitter? Is the demographic of a typical LinkedIn user more favourable for B2B marketing? We answer these and many more questions in this segment of the show.

Additionally, you will learn how the current COVID situation has resulted in a huge surge in LinkedIn usage. 

This entire show is peppered with some great nuggets guaranteed to give you the competitive edge as a LinkedIn marketer.

We hope you enjoy this show!

 

Resources

Live the Free Life

Melissa Henault

Carol’s LinkedIn