The Revenue Lab

#09 How to forecast with high accuracy - Jeff Ignacio, Head of GTM Operations & Growth at Regrow Ag


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Today’s episode with Jeff Ignacio is all about forecasting. 

Jeff wrote three articles encompassing 17 questions about forecasting — and we walk you through all the key learnings.

We cover: 

  • What an effective forecasting process looks like

  • Pitfalls of different forecast types

  • How to measure pipeline hygiene

  • Jeff’s articles can be found here:

    1. ⁠https://revengine.substack.com/p/lets-run-it-back-with-forecasting⁠ 

    2. ⁠https://revengine.substack.com/p/lets-run-it-back-with-forecasting-5da⁠ 

    3.⁠https://revengine.substack.com/p/lets-run-it-back-with-forecasting-076?utm_source=publication-search⁠ 

    You can find more information about Jeff here:

    ⁠https://www.linkedin.com/in/jeffbethechange/⁠ 

    RevOps Letter: ⁠https://www.getweflow.com/revopsletter⁠ Janis on LinkedIn: ⁠https://www.linkedin.com/in/philippstelzer/⁠ Philipp on LinkedIn: ⁠https://www.linkedin.com/in/janiszech/⁠ Weflow: ⁠https://www.getweflow.com/⁠ 

    Marker:

    (00:00:00) The right forecasting cadence

    (00:04:58) Pitfalls of weighted forecasts & how to do it right

    (00:10:18) How to measure pipeline hygiene

    (00:16:17) Forecast roll ups

    (00:20:17) What a good forecasting process looks like 

    (00:25:41) Handling big deals in forecasting

    ...more
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