Get ready to take copious notes, it is about to come fast and furious! Assad has taken one of the most analytical and detailed approaches to this business. He has outsourced virtually every facet of this business from finding products, then sourcing products, then prepping products which sounds familiar but add in strong controls and verification processes (again all outsourced) and he has scaled up a significant business and a significant business model that we can all learn something from. Great solid information, straight detailed talk from a terrific guy.