The home care industry is more important than ever, but some would say it’s behind the times because it’s not harnessing the power of modern technology.

But that’s starting to change thanks to Sensi.AI, which is utilizing artificial intelligence to help home care companies improve their service and take better care of seniors. Sensi is the first of its kind, creating a new category, while at the same time, trying to dominate the marketplace. With Sensi embarking upon new territory, co-founder and CEO Romi Gubes had a lot to talk about during her recent appearance on the Midstage Startup Momentum Podcast with Roland Siebelink.

• The advantages and disadvantages of an untapped market
• Hiring the right people at the right time.
• Learning to say no to a new opportunity
• Dispelling the myth that startup burnout is unavoidable
• What does it mean for a founder to follow their intuition.