Peter is one of the more analytical sellers I have met on Amazon, he is one smart fellow. The foundational approach to running a business, finding the romantic part of the business in Peters case has brought him much success. Funny thing is we find out in this interview that Peter is a romantic at heart! His love or passion comes through and he is able to go back to the story of his inventory (Yes each item he buys, gives him a feeling that he can remember!)