Weekly Impact by Lay of The Land

10-6-25 Brian Wilson - North American Coating Labs


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In this conversation, Jim Haviland interviews Brian Wilson, CEO of North American Coating Laboratories, discussing the company's innovative approach to optical coatings, leadership lessons learned over 15 years, the implementation of the Entrepreneurial Operating System (EOS), and the importance of mentorship in business. Brian shares insights on company culture, the significance of understanding employees, and the value of building strong relationships with clients and partners.

https://www.linkedin.com/in/brian-wilson-97a73b1/

https://www.nacl.com/

https://www.linkedin.com/in/gregskodacpa/

https://www.linkedin.com/in/4danrose/



Takeaways

  • Brian Wilson runs North American Coating Laboratories, focusing on optical coatings.
  • The company has evolved from eyeglasses to advanced optics for various industries.
  • Leadership requires understanding the unique character of employees and customers.
  • EOS helps streamline meetings and improve accountability in the workplace.
  • Core values are essential for hiring and maintaining company culture.
  • Building relationships with clients is key to being a successful R&D partner.
  • Mentorship has played a significant role in Brian's career development.
  • The importance of having a world-class leadership team for business success.
  • Continuous improvement is necessary for growth in any business.
  • Brian emphasizes the need for adaptability in a fast-paced industry.

Weekly Impact is sponsored by FirstOS, Build a Great Business from the Start

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Weekly Impact by Lay of The LandBy Jim Haviland and Kris Snyder