In this conversation, Jim Haviland interviews Jennifer Malcolm, founder of Jennasis Associates, discussing her journey as an entrepreneur, the evolution of her business, and the challenges faced in the marketing industry. Jennifer shares insights on leadership, personal growth, and the importance of dreaming big while navigating the complexities of running a business. The conversation highlights the unique aspects of Jennasis Associates and the value of conscious leadership in today's business environment.

https://www.linkedin.com/in/jennifernoblemalcolm/

https://www.linkedin.com/company/jennasis-and-associates/

https://www.linkedin.com/in/marcia-hudgel-9518b661/

https://www.linkedin.com/in/natalie-ferrini-4a1202142/

https://www.bdmorganfdn.org/

https://edwardlowe.org/

• Jennifer started Jennasis in 2011 as a response to personal challenges.
• The business evolved from virtual admin work to a full-service marketing agency.
• Marketing requires a balance of creativity and data-driven strategies.
• Surviving in a saturated market demands constant innovation.
• Leadership is about humility and recognizing one's strengths and weaknesses.
• Conscious leadership focuses on intentionality and self-awareness.
• The importance of creating a safe space for team expression.
• Unintended consequences can significantly impact business outcomes.
• Never stop dreaming and pursuing new opportunities.
• Support from family and mentors is crucial for success.

"Marketing is a mix of art and science."