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10 Arjen Klinkenberg "Klink", Creative Director & Brand Guru at Tony's Chocolonely
Arjen Klinkenberg is the Creative Director and Brand Guru at Tony's Chocolonely and a member of the Inside Out® Community.
With a background in magazine art direction, Klink (as he likes to be known) was not a likely candidate to design the wrapper and build the brand for Tony's Chocolonely, the chocolate bar-with-a-mission. Which is maybe why it turned out as different and disruptive as it has.
Nearly 20 years later he is still the creative director and brand guru of Tony's, and still hooked on its brand, mission – and the chocolate!
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In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.
Download the report for FREE here:
https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form
View all episodes
By Inside Out® CommunityArjen Klinkenberg is the Creative Director and Brand Guru at Tony's Chocolonely and a member of the Inside Out® Community.
With a background in magazine art direction, Klink (as he likes to be known) was not a likely candidate to design the wrapper and build the brand for Tony's Chocolonely, the chocolate bar-with-a-mission. Which is maybe why it turned out as different and disruptive as it has.
Nearly 20 years later he is still the creative director and brand guru of Tony's, and still hooked on its brand, mission – and the chocolate!
---
In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.
Download the report for FREE here:
https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form