Riccardo Pozzoli, once defined as the man who monetised blogging. In 2019, he co-founded the digital media company, The Blonde Salad, alongside Chiara Ferragni, which then changed the world of communication forever.

In this episode, we will cover the following topics:

• 02:12 Riccardo’s academic and professional journey
• 06:20 How The Blonde Salad was born
• 23:07 Importance of media companies to understand the demand
• 26:35 New job positions that will come up in the future in his sector
• 32:08 Social platform that is here to stay
• 36:02 Where he finds his inspiration
• 39:40 Luxury Fashion Industry and the pandemic
• 44:22 The end of Influencer Marketing?
• 47:32 Advice to a young person that wants to create an Influencer Marketing startup
• 51:52 Future of entrepreneurship; strengths and weaknesses 

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