No doubt you've had the word niche thrown around you for the past few years now, particularly with the power of social media allowing people to have a voice, regardless of knowledge or experience. With a platform like TikTok breaking through, like every new social platform, it presents an opportunity for brand exposure and standing out from a very busy crowd; but how do you do that and most importantly, find your niche?

To answer this, I'm joined this week by TikTok Creator with +1.4 Million Followers, TikTok and Gen Z Marketing Expert Jayde Vincent.

Jayde will be sharing her story of TikTok, how she found her niche through the platform, the process behind it and why it's so important for others to find theirs. She'll also be sharing the personal development she's gained along the way. So if you're keen on engaging with TikTok and finding your niche, then tune in!