Reid Wicoff, CEO and co-founder of Digible, has officially gone solo… kind of. With David off running ultra-marathons (literally) and spending more time with his family, Reid decided to launch a new spinoff of The Digible Dudes called Riffing with Reid.

Think of it as a mix between a rant, a ramble, and a reality check for multifamily marketing.

For his debut, Reid came out swinging with the first 10 of 100 no-BS multifamily marketing principles he plans to share. And instead of sugarcoating, he leaned into a framework we all know (and sometimes love to hate): Stop. Start. Continue.

This episode is equal parts actionable strategy and candid industry reflection — perfect for marketers, operators, and anyone passionate about getting real results in multifamily.

Subscribe now, share your takeaways (or disagreements!), and get ready for 90 more principles coming your way.

Learn More About Digible:⁠ https://digible.com?utm_source=dd_podcast&utm_medium=episode_description

(00:00) Welcome to Riffing with Reid

(03:00) The Mission: 100 Multifamily Marketing Principles

(04:08) Using the Start / Stop / Continue Framework

(06:15) Start: Define What Failure Looks Like

(09:20) Stop: Chasing Multi-Touch Attribution

(12:30) Stop: Obsessing Over Fees vs ROAS

(15:45) Stop: Prioritizing Website Sizzle Over Conversions

(21:05) Stop: Treating SEO Like a Box to Check

(26:45) Start: Make Your Content Smart

(29:29) Start: Open Up Your Data Kimono

(42:29) Continue: Push for Deeper Integrations

(43:23) Continue: Ask Harder Questions

(43:49) Continue: Rethink Your ILS Strategy