In today's episode I'm going to share with you 10 of my best tips to make sure that you're ready to capitalise on the biggest sales period of the year… without cannibalising your profit or creating a brand that is always on sale. We want profit and longevity!

First… I share with you my champagne target tip and why I really recommend you implement it too. Champagne? Yes please!

Then, I deep dive into my 10 tips for a champagne-worthy quarter 4 sales period.

1. Don't discount if you don't need to
2. Have a short sales window
3. Go early (before Black Friday)
4. Select SKUs to discount
5. Gate your offer to build your email list
6. Create a runway to build anticipation for your promotion
7. Create guides to make it easy
8. Prep, prep, prep
9. Set targets and reverse engineer your budget
10. Be smart with ads, email and socials