
Sign up to save your podcasts
Or


As the world's first ever airline alliance, the Star Alliance is an extra-ordinary example of how global partnerships can be created to ensure a compelling, consistent and seamless experience for airline customers and earn their loyalty.
With the alliance about to celebrate its 25th anniversary, I was delighted to learn some fascinating insights from their group Director of Loyalty, Renato Ramos who shares some superb ideas from his years of global airline loyalty experience. We discuss the evolution of loyalty for airlines in a pandemic and post-pandemic world, including the importance of non-airline partnerships, the challenge and opportunity to extend airline loyalty programmes to leisure travellers, as well as innovative possibilities such as cash back and pre-paying for loyalty points.
Show Notes:
1) Renato Ramos
2) Star Alliance
3) Star Alliance Innovation Hub Announcement
4) Starbucks as a Banking proposition
By Paula Thomas4.6
1616 ratings
As the world's first ever airline alliance, the Star Alliance is an extra-ordinary example of how global partnerships can be created to ensure a compelling, consistent and seamless experience for airline customers and earn their loyalty.
With the alliance about to celebrate its 25th anniversary, I was delighted to learn some fascinating insights from their group Director of Loyalty, Renato Ramos who shares some superb ideas from his years of global airline loyalty experience. We discuss the evolution of loyalty for airlines in a pandemic and post-pandemic world, including the importance of non-airline partnerships, the challenge and opportunity to extend airline loyalty programmes to leisure travellers, as well as innovative possibilities such as cash back and pre-paying for loyalty points.
Show Notes:
1) Renato Ramos
2) Star Alliance
3) Star Alliance Innovation Hub Announcement
4) Starbucks as a Banking proposition

112,683 Listeners

56,469 Listeners

3,991 Listeners

8,877 Listeners

382 Listeners

27,679 Listeners

349 Listeners

628 Listeners

334 Listeners

5,522 Listeners

620 Listeners

966 Listeners

1,178 Listeners

76 Listeners

407 Listeners