Drop The Mic with Jason Hunt

101 | 7 Essential Stories Charismatic Leaders Tell - With Kurian Tharakan

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Kurian Mathew Tharakan, a 27-year veteran in the sales and marketing sector, is the founder of StrategyPeak Sales & Marketing Advisors, a sales and marketing strategy firm. Mr. Tharakan is also the author of “The 7 Essential Stories Charismatic Leaders Tell,” an Amazon Best Seller that explains how anyone can use the power of story to move people and mountains.

Mentioned in This Episode

  • “All great marketing takes its cues from great religion” - Regis McKenna
  • Infographic on Kurian’s model
  • Be one of the first 5 listeners to tell Kurian you heard him on this show, and get a free Kindle copy of “The 7 Essential Stories Charismatic Leaders Tell”
  • LinkedIn
  • Twitter: @KurianTharakan

    • What you will learn:

    - Kurian’s journey (2:38)

    - The 7 Essential Stories Charismatic Leaders Tell (7:42)

    - Your customer is the hero

    1. Creation and Origin (9:44)
    2. Our Identity, Beliefs, and Values (12:24)
    3. The Big Idea (12:45)
    4. The Enemy We Face (15:07)
    5. The Mighty Winds (18:16)
    6. The Journey We Must Undertake (24:29)
    7. The Metanarrative - Why We Will Win (27:38)

      8. - Creating your 7 stories (31:38)

      - Get in touch with Kurian (33:12)

      Kurian Mentality - Quotes From the Show

      “Inspire people with your presence”

      “We’re in the transformation business”

      “You have to be cognisant of culture”

      “The 7 stories are intended to answer 7 primal questions in your client’s head”

      ...more
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      Drop The Mic with Jason HuntBy Jason Hunt
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