In this episode of Market Mentors, Matt Dodgson interviews Araminta Robertson, founder of Mint Studios, about the state of B2B content marketing in 2025. 

Despite AI disruption and tightening budgets, Araminta explains why content remains essential for sharing expertise and generating leads. 

They discuss:

• The Importance of Content Marketing in 2025
• Blogs and Their Evolving Role
• Where Would You Start to Create Inbound Leads?
• Understanding Your Audience: Beyond Demographics
• How Do You Decide What Type of Content to Produce?
• When Will You Start to See Results From SEO Focused Content
• What Metrics Do You Track?
• Making Boring Content Engaging
• What Skill Should Content Marketers Master Today?
• How to Assess Content Marketers at Final Interview Stage
• What AI Tools Are You Using and Recommending?

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.