In today's saturated coaching market, your personal story isn't just a nice-to-have—it's your secret weapon for standing out. Jo believes that while many coaches focus solely on credentials, it's your unique journey and experiences that create genuine connections with clients and differentiate you from the competition. Tune into today’s episode for Jo’s practical tips on using your story to elevate your marketing and attract your dream clients.

Episode Timestamps

[00:01:00] - The importance of aligning your niche with your personal story

[00:03:00] - Market realities: Understanding the 80/20 rule in coaching success

[00:04:00] - Why clients choose coaches: Connection over credentials

[00:09:00] - The River of Life exercise: Mapping your journey

[00:11:00] - Practical tips for incorporating your story into your marketing

[00:12:00] - The importance of specificity in branding (featuring Seth Godin's insights)

[00:14:00] - Action steps

"People don't buy coaching, they buy connection with you and the outcome that they want. Your ideal client isn't just looking for another coach, they are searching for someone who absolutely gets them. Someone usually who has walked a similar path, overcome similar struggles, or achieve what they want to achieve."

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

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