🎙️ Sales & Pepper with Ewa Czwartacka-Roman (bookingkit)

How do you scale a sales organization, align Sales & Success, and make AI actually work for your team?

In this episode, Gerald Zankl talks with Ewa Czwartacka-Roman, Head of Sales at bookingkit, about her bold decision to move from Salesforce to HubSpot after 10 years, the reality of CRM hygiene, and how AI is transforming sales enablement.

👉 Here’s what you’ll learn in this episode:

• Why bookingkit replaced Salesforce with HubSpot – and what changed

• How Sales & Success alignment reduces churn and boosts growth

• The underestimated challenge of defining the right KPIs

• How AI and tools like Kickscale save thousands of hours in admin work

• Why CRM hygiene from day 1 is non-negotiable

🔥 Hot Takes:

• “Without a clean CRM, you’re flying blind.”

• “The hardest task wasn’t the tooling – it was defining the KPIs.”

• “The truth is in the customer data, not in meetings or gut feeling.”

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📲 Subscribe now to never miss an episode:

👉 https://www.youtube.com/@SalesPepperPodcast?sub_confirmation=1

Ewa's Linkedin: https://www.linkedin.com/in/ewa-czwartacka-roman/

Gerald's Linkedin: https://www.linkedin.com/in/geraldzankl/

💡 Bonus: Get 50 free Kickscale meeting analyses

👉 https://www.kickscale.com/lp/partnership-sales-and-pepper

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Transparency / Promotion Notice:

This video contains paid partnerships. Our partners Kickscale and HubSpot support the Sales & Pepper podcast.

All opinions shared are independent, but partner mentions are part of the collaboration.