Drop The Mic with Jason Hunt

107 | How To Know What Your Target Audience Cares About - With Josh Dittmer


Listen Later

Josh Dittmer is the Marketing Director at The Valuegraphics Project, an organization devoted to changing the world by changing the way we look at the world.

Mentioned in this episode:

  • We Are All the Same Age Now - book by David Allison, founder of The Valuegraphics Project
  • Josh’s LinkedIn and email
  • What you will learn:

    • Josh’s journey (1:57)
    • The Valuegraphics Project (2:55)
    • Not just a number
    • Collecting data on the audience (7:37)
    • Putting data to use
    • Using data to predict what people will do next (14:40)
    • (Bonus: Japan talk)
    • Target audience of the Valuegraphics Project (21:17)
    • Get in touch with Josh (22:33)
    • Josh Mentality - Quotes From the Show:

      “We look at what people care about, and we give them those things”

      “Our values decide everything that we do”

      “There’s 56 things that drive every single human being”

      “Everywhere in the world we see the ‘togetherness’ values - family, community, friendship, relationships, and belonging”

      ...more
      View all episodesView all episodes
      Download on the App Store

      Drop The Mic with Jason HuntBy Jason Hunt

      • 5
      • 5
      • 5
      • 5
      • 5

      5

      2 ratings


      More shows like Drop The Mic with Jason Hunt

      View all
      Stuff You Should Know by iHeartPodcasts

      Stuff You Should Know

      78,321 Listeners

      The Ramsey Show by Ramsey Network

      The Ramsey Show

      39,006 Listeners

      Grow My Accounting Practice | Tips for Accountants, Bookkeepers and Coaches to Grow Their Business by Mike Michalowicz

      Grow My Accounting Practice | Tips for Accountants, Bookkeepers and Coaches to Grow Their Business

      84 Listeners

      All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

      All-In with Chamath, Jason, Sacks & Friedberg

      9,907 Listeners

      The "What is Money?" Show by Robert Breedlove

      The "What is Money?" Show

      664 Listeners