Dietrich Mateschitz founded redbull at the age of 41 years old. At the time of his passing 35 years later, he was worth over $27 billion and 90% of the world’s population could recognize RedBull’s branding.

He is one of the most effective marketers and enigmatic founders of our time and RedBull is one of the most powerful, wide spread, and successful brands in history.

What started as an Idea that came to Mateschitz from a Japanese newspaper while he was a marketing executive selling deodorants, has taken the world by storm. In this episode of Becoming Sovereign we will study the man behind RedBull and how he has given billions of people “wings”