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11. Brad Lake (The Brothers Green) on Launching in a Tough Industry, Diversifying Agriculture in NZ, and the Importance of Mastering Your Messaging.
In Episode 11 of The Business Mastery Podcast, Marcus is joined by Brad Lake from The Brothers’ Green.
Brad left a career in agricultural banking to take on, in his words, “the hardest industry to start a business in”—a skeptical market, major advertising roadblocks, and a product that was, at the time, illegal for human consumption.
After plenty of hard lessons and a few major pivots, Brad and his team are building a thriving e-commerce business with direct-to-consumer sales. Tune in—you’ll see why his optimism and passion are driving it forward.
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By Marcus ShawIn Episode 11 of The Business Mastery Podcast, Marcus is joined by Brad Lake from The Brothers’ Green.
Brad left a career in agricultural banking to take on, in his words, “the hardest industry to start a business in”—a skeptical market, major advertising roadblocks, and a product that was, at the time, illegal for human consumption.
After plenty of hard lessons and a few major pivots, Brad and his team are building a thriving e-commerce business with direct-to-consumer sales. Tune in—you’ll see why his optimism and passion are driving it forward.