the Demand Generation Show

#11 How a Big Oil Company Discovered What it's Employees Want By Asking the Right Questions | Pia Lauritzen


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The Power of Asking the Right Questions. 

When nobody knows the answers, everybody must pay closer attention to the questions.

Pia has spent 20 years researching the nature and impact of questions and how they connect people.

She also knows that the power of questions has been monopolized since the earliest days of human civilization - preventing people in companies and communities from developing together.

In this podcast, she shares her expertise on:

  • The science of asking questions
  • What is “interrogative rationality” and how it affects us?
  • How culture and civilizations affect our ability to raise our hands to ask questions?
  • How a BIG oil company discovered what its employees wanted by asking the right questions?
  • How Entrepreneurs and Sales Executives could and should ask questions to understand customer needs?

Pia Lauritzen
LinkedIn: https://www.linkedin.com/in/pia-lauritzen/
Company: www.qvest.io 

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the Demand Generation ShowBy Vishal Kalia