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A problem hidden is a ticking time bomb! A problem shared is a problem solved.

In this episode, We are going to talk all about quality parent communications and how that is the key to the success of your business

It is essential that our team members fully understand that we need to work in a positive way with our parents for the benefit of the children we serve and the success of our business, in addition to their ability to receive a paycheck. It is our job to make parents feel welcome and involved in our programs.  And that providing a high quality experience for the child is the expectation of both the parent and the child. 

Relationship building with parents is the job of every team member in your school. This connection forms the foundation of mutually trusting relationships. We will discuss great examples of ideas to help you find as many ways as possible to establish, maintain, and encourage a strong relationship with your families like:

Building trust before a family and their student even begins.

• Taking the time to understand the parents expectations and the child's unique characteristics
• The importance of professional team members and teachers. 
• Finding ways to involve parents in your programs and school will allow parents to see firsthand the quality and how professional your team is.
• Maintaining a high level of professionalism in our communication with families is mandatory to ensure the success of your business.

Establishing a parent communication strategy with your team will  help to ensure the situation is handled properly. A great tool to use when dealing with an upset parent is a process called LAYER Parent Communication. We will go over the following process that may help you resolve a parent's concern when handled in a professional manner. Teaching your team this process will help ensure things can be handled by anyone.

1. Listen to the parent.
2. Acknowledge the parents concern.
3. You’re…. repeat back what you hear.
4. Earn their Trust demonstrate that you are on their side.
5. Resolution discuss a possible solution together.

 
Making certain that you provide quality experiences for your children all day everyday gives your families peace of mind and trust in your team.  You will leave parents feeling confident about their decision for choosing you!
 

We have created an example conversation of how this process would be used. Be sure to check them out on the podcast page of our Peake Creative website. 

We hope that this episode brought you some new ideas and reminders about how important parent communication and building family relationships is to the success of your early childhood business. A little time and effort in building these relationships will have a bigger payoff in the end.  You will be spending less time having to handle upset parents and can spend more time doing the things you truly enjoy. Focusing on the things that really matter, your top priorities, your key relationships, your most important projects, all the things that will bring you more joy and your business more success. Take care and have a great week!

We help early childhood business owners ditch the chaos and lead with confidence. With actionable strategies and time-saving tools, you can grow your revenue, inspire your team, and create a thriving business—without sacrificing the life you love. Ready to make it happen?
Visit kelleypeake.com and take the first step toward your dream business today!