In the latest episode of Fruitnet's conversation series Fruitbox, Wyard Stomp, managing director of Driscoll's EMEA, discusses growth and opportunities in the berry category, and emphasises the importance of focusing on consumer experience rather than simply supply chain practicalities.

Listen in for expert insight into the this market leader's berry value chains, its strategy around premium varieties, and its efforts to expand consumption in new and emerging markets.

FRUITBOX is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. FRUITBOX is presented by Fruitnet's Chris White. He has been reporting on the global fresh produce business for more than 35 years.

Tune in to FRUITBOX for exclusive interviews and analysis about fresh fruits and vegetables. FRUITBOX is produced by Fruitnet Media International.

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