This short show summarises the insights I learned from Amanda Cromhout, founder of the Truth loyalty agency in South Africa.

In March 2020, they published their latest white paper on the key trends in loyalty from South African consumers, so listen to learn the incredible statistics she shared, as well as her key concern about the one consumer segment that is actively disengaging from loyalty programmes in that market. 

Show Notes: 

1) Episode 27 of Let's Talk Loyalty 

2) Amanda Cromhout